Example review · Fictional company · Illustrative figures
AI support agent sold at $99 per seat
Your $99 seat price covers typical teams with room to spare, but accounts whose agents handle long, multi-step conversations cost more than they pay.
01Heavy accounts erase the margin on a flat seat price
- What you may be noticing
- Your largest accounts love the product, yet your model bill grows faster than seat revenue.
- What’s behind it
- If a conversation costs around $0.06–0.08 at current model prices, heavy accounts that run 4–8× more conversations per seat use up the whole seat price. A seat price has no ceiling on usage.
| Account | Chats per seat / mo | Cost / seat | Price | Margin |
|---|---|---|---|---|
| Light team | 300 | $18 | $99 | 82% |
| Heavy team | 1,200 | $96 | $99 | 3% |
| Extreme team | 2,500 | $210 | $99 | Loses money |
- The pricing move
- Include 600 conversations per seat, then charge $0.15 per conversation above it. Keep the overage at or above $0.12, so heavy accounts stay above 30% margin.
- The result
- Heavy teams go from 3% to 49% margin, extreme ones from losing money to 45%, and light teams still pay $99.
In Ganivra · Customer economicsRevenue, AI cost and margin for every customer on each plan, so you see which teams are heavy before renewal.
Which scenario are you in?
It depends on how many of your accounts run more than 600 conversations per seat each month. Only your own usage can tell.
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